Beijing World Jewelry Expo

The project, based on an exclusive agreement with the Chinese Government and the National China Geological Society, is for a new international jewelry exhibition and cultural center located adjacent to Beijing Airport. The project, envisioned for domestic and international travelers, leverage synergies between the Chinese jewelry industry, retail, and entertainment, to create a single cultural center containing a jewelry wholesale market, fabrication processing facility, jewelry retail, exhibition, commercial retail, entertainment, duty-free, food, and beverage. The program is clustered around two atria courts that offer daylight to visitors inside. It is a civic and cultural landmark destination with a contemporary and iconic image. Design features support efficient and flexible leasing strategies to react to market condition.